The BirthRATE Program

The BirthRATE Program
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Naomi Less

Founding Ritual Leader and Associate Director | Lab/Shul

With each new report on the size of the Jewish population in the United States, people come up with new ideas on how to solve the problem of our shrinking numbers. Drawing inspiration from the Birthright Israel... See more

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Journal of Jewish Communal Service 89#1 Page-24

The Birthrate Program A New Strategy for Jewish Communal Growth Naomi Less and Rabbi Idit Solomon "What do you want to be when YOU grow up?" said the mother to her daughter Naomi, then age 5. Naomi replied, "I want to be a singer and a teacher and a musician and a mommy."

A Portrait of Jewish Americans

American Jews overwhelmingly say they are proud to be Jewish and have a strong sense of belonging to the Jewish people, according to a major new survey by the Pew Research Center. But the survey also suggests that Jewish identity is changing in America, where one-in-five Jews (22%) now describe themselves as having no religion.

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Naomi  Less, 

Founding Ritual Leader and Associate Director | Lab/Shul

Naomi Less is a Brooklyn-based, internationally celebrated singer/songwriter, ritual worship musician, and experiential educator. She tours extensively with her half-Israeli, half-American music ensemble, performing rock and acoustic concerts, and soulful worship events around the globe. Less founded the band programs Jewish Chicks Rock and Jewish Kids Rock, which create Jewish literacy opportunities through music.